Our Story

We are reshaping the
Future of Finance

Driven by passion and powered by technology, we are building tools that empower everyone to achieve financial freedom.

To simplify daily transactions and make rewarding experiences accessible to everyone, everywhere.

Customer obsession, radical transparency, and a commitment to continuous innovation define us.

Empowering millions of users to save more, earn more, and live better financial lives.

Licensed & Compliant

We maintain the highest standards of regulatory compliance and ethical business practices.

Verified

Fully regulated by the Saudi Central Bank (SAMA), ensuring security and compliance with national payment standards.

Certified

Bank installments with credit cards are compliant with Sharia by either Twarruq or Murabha flows.

Fast Facts

Trusted by Industry Leaders

The leaders driving our vision forward.

Dr. Mohamed Zaghoo
Chief Executive Officer
Visionary leader in fintech innovation.
Dr. Sameh Galal
Chief Technology Officer
Architecting scalable solutions for millions.
Reda Reda
Chief Product Officer
Obsessed with user experience and growth.